With the first half of the year in the rearview mirror, now is the perfect time to pause and evaluate how your marketing efforts are performing. Whether you’re a startup, a growing local business, or a well-established company, a mid-year marketing review helps you fine-tune your approach, uncover missed opportunities, and set yourself up for success through Q3 and Q4.

Why a Mid-Year Marketing Check Matters

A lot can shift in six months. Buyer behavior, industry trends, algorithms, and even your own business goals may have changed. Without reviewing your current efforts, you could end up pouring time and money into strategies that aren’t delivering.

This is your chance to:

  • Reallocate budgets to top-performing channels
  • Reassess goals and benchmarks
  • Refocus your team on high-impact actions
  • Reset before the busy year-end push

How to Run Your Own Marketing Check-Up

Here’s a quick self-audit checklist to help you assess what’s working — and what needs attention:
 

 Website Performance

  • Is your site mobile-friendly and loading quickly?
  • Are visitors converting through contact forms, phone calls, or e-commerce?
  • Do you have clear calls to action and updated content?

SEO Visibility

  • Have your local or national rankings improved?
  • Are you targeting the right keywords for your service area?
  • Is your Google Business Profile optimized?

Lead Generation & Conversion

  • Where are most of your leads coming from?
  • Are leads converting into customers?
  • Are you tracking conversions with Google Analytics or similar tools

Paid Media (Google Ads, Social Ads)

  • Which campaigns are generating the best ROI?
  • Are you A/B testing ad creatives or landing pages?
  • Are you overspending on underperforming ads?

Email Marketing & CRM

  • Are open and click rates improving?
  • Are you segmenting your lists based on user behavior?
  • Are you following up with leads in a timely manner?

 Social Media & Content

  • Is engagement growing or flatlining?
  • Are you consistently posting relevant content?
  • Are you using video, reels, or stories to boost reach?

 Common Mid-Year Mistakes to Avoid

Even the most successful teams can get stuck in autopilot. Watch out for:

  • Letting outdated campaigns run too long without adjustment
  • Neglecting mobile UX or website speed
  • Not tracking KPIs consistently
  • Focusing only on vanity metrics (likes, views) instead of conversions

Adjust, Don’t Abandon

If something isn’t working, you don’t always have to scrap it — you just need to refine it. That might mean reworking your messaging, refreshing your ad visuals, or changing your targeting. Sometimes, a few strategic tweaks can unlock much better results.

Pro Tips for the Second Half of the Year

  • Update your Google Business Profile photos and Q&A section
  • Launch a seasonal campaign aligned with upcoming holidays or events
  • Create lead magnets to grow your email list before Q4
  • Revisit your automation workflows to avoid missed leads
  • Boost visibility with fresh blog content or FAQs

Let’s Review Your Strategy Together

Need a second opinion on your current efforts? At AZL Marketing, we offer complimentary 15-minute digital strategy calls to help you assess your current approach and uncover where you can make quick improvements. No pressure,  just real guidance to help you move forward with confidence.

Whether we work together or not, I promise to leave you with multiple take aways after our strategy call.

Schedule your mid-year review today and let’s get your business aligned for success.

📧 Email: adam@azlmarketing.com
📱 Let’s Connect on Instagram: @azlmarketinggroup
 🔗 Let’s Connect on LinkedIn: Adam Lakowitz